How to Create Search Engine-Friendly Flash Content

Author: Manish Shrivastava

There is no doubt that when it comes to enhancing the look of your web pages, Flash does it best. Flash page designers thrive on making the web pages look attractive, interactive, and engaging. A page designed in Flash is a visual treat. But for a long time, Flash page designs have been given a back seat when it comes to search engine visibility.
SEO experts have opposed Flash contents for a long time as search engines tend to neglect pages with Flash elements as indexing such contents was difficult. As such, website owners were presented with a predicament: whether they should sacrifice site2019s ranking for interactivity. Recent improvements in Flash accessibility programming have made the lives of these web owners much easier. Now, designing a search engine-friendly Flash content is possible with Shockwave Object 2.0 (SWF). This is also great news for a Flash page designer.
Here are a few tips to create SEO-friendly Flash contents by using SWFObject 2.0. Within your Flash content don2019t forget to include keywords. Select keywords which your users are likely to use in searching for your products or services. These keywords when replicated in Flash replacement content will drive traffic into your site thereby increasing your site2019s performance.
Secondly, give emphasis on language rather than on graphics or images. In a Macromedia Flash web design using SWFObject 2.0, whereas language can be replicated, images cannot be replicated in replacement content. So manage with minimal images and more of language, which can be recognized by the web crawler. The same holds true when you are incorporating videos into your pages. Enrich engaging videos with keywords-rich contents or messages, which can be replicated in text form. Spoken words in videos can also be made available in replaceable text form. Also, you can link your Flash elements with other pages of your website. Including the links in replacement content will again make them search engine-friendly. Lastly, don2019t rely on spam tactics.

About the Author:

I am the webmaster at www.synapseindia.com 2013 A web development company offering Flash page designer to businesses in India and abroad.

Article Source: ArticlesBase.com - How to Create Search Engine-Friendly Flash Content